Search engine optimization (SEO) is a constantly evolving field. Every year, there are new trends that can help businesses and websites optimize their online presence and visibility. 2023 will be no different, so what SEO trends should you know about in the coming year? Let’s take a look at some of the most important ones.

Voice Search Optimization

Voice search optimization is one of the most important trends to keep up with in 2023. Voice search is becoming increasingly popular, especially with the rise of smart speakers and other voice-activated devices. To make sure your website is optimized for voice search, it’s important to focus on long-tail keywords instead of short phrases and to create content that answers common questions asked by users. It’s also important to make sure your website is mobile-friendly so it can be easily found by voice searches.

Structured Data

Structured data helps search engines understand what your website is about and helps them display relevant information on the search engine results page (SERP). Structured data includes things like schema markup, which allows you to provide additional information such as product reviews or ratings, business hours, contact information, etc., which can all help boost your ranking in SERPs. Additionally, structured data can help optimize snippets in SERPs, which are short blurbs that appear under the title of your page when it appears in a search result.

Video Content    

Video content has become increasingly popular over the last few years and this trend shows no signs of slowing down in 2023. Videos are an effective way to engage with customers and promote products or services because they offer more visual appeal than text alone. Additionally, videos tend to rank higher in SERPs than text-only content because they offer a unique form of engagement for viewers. For best results, it’s important to create content that is both informative and entertaining so viewers feel compelled to watch until the end.


These are just a few of the SEO trends that will dominate 2023 but there are plenty more out there as well! Keeping up with these trends can help ensure that your website remains competitive and visible when it comes to organic searches on Google or other search engines. With Pearl White Media’s expert team of SEO specialists in Montreal helping you stay ahead of the curve with cutting edge strategies & tactics tailored specifically for you – you can rest assured knowing you have everything necessary for successful digital marketing campaigns! Contact us today!