Visitors’ opinion about a website is formed in a fraction of a second. Based on the impression, a visitor can either stay or leave. Surprisingly, at least 94% of first impressions are design-driven. As web design quality becomes an important yardstick for judging websites, the monster lab could be the missing link for an attention-grabbing website.
With over 2 billion websites globally, experienced website owners are keen to implement SEO strategies to stand out. But that’s not enough. Without eye-catching web design, getting lost in a sea of websites is likely. Therefore, following popular web design trends is among the best ways to ensure your website looks professional, modern, and visually appealing to your audience.
This year’s web design trends are pushing the boundaries and limits we’ve experienced. Get inspired by the following trends to create an eye-catching website.
1. Dark Theme is Here to Stay
While the use of dark themes on websites is nothing new, it has become increasingly popular over the last few years. Besides its stylish and modern ergonomics, it is easier to prioritize important aspects on a website page. Unlike when using brighter themes, dark mode web design ensures a higher contrast ratio making it easier to focus on key elements and turn them into a catchy center of attention.
For instance, a dark theme gives white text a bolder appearance, and it’s less strenuous to look at. With the reduced visual strain, website visitors are likely to spend more time on a page. We already know that more people are browsing websites from mobile devices, which means they view and interact with websites on smaller screens. Having a mobile-friendly web design is essential, but giving mobile users a dark theme is even better.
Some key benefits of dark themes include:
- Minimal eye-strain when browsing in low light conditions
- It makes it possible for web design experts to explore creative options not feasible in light themes.
- Saves power when browsing from mobile devices
2. Interactive 3D Visuals
As high-resolution displays become a common feature on devices, the use of 3D designs on websites is on the rise. Recently, there has been an influx of top-notch interactive 3D designs integrated into websites. Not just as mere distractions but as key web design elements of improving user experience.
This new trend is quickly replacing static 3D elements we have seen on websites in the past. More web design professionals are using 3D elements that you can move with a finger or mouse.
For example, on e-commerce websites, you can now look at items from all angles and sides. The trend replicates the same experience you would get in a physical store where you view and interact with a product on display. As a result of the optimized impression, customers can make accurate purchase decisions.
People are visual learners, and interactive visuals are a great way of helping website visitors understand your content better. Web designers and beste online casinos Deutschland are now capitalizing on 3D visuals to capture visitor attention and improve conversions.
3. Integrating Video in Web Design
The popularity of online video content is undeniable. Instagram and Facebook focus on video content more than ever, and YouTube is the second biggest search engine. Adding videos on a website has proved to be invaluable for visitor engagement while delivering information. According to this report, users experience 95% information retention after watching videos. Also, experts suggest that by 2022, 82% of global internet traffic will be video-driven.
In web design, video is taking the online space by storm. It has evolved from an informational role to a key design element. Unlike the distractive video popups that add little value to user experience, website designers are now creating high-value video content that integrates seamlessly with a website’s design.
Instead of taking visitors’ attention away from the main content, they grab user attention and improve user engagement. While at it, they keep visitors informed about the products and services on your website. Overall, integrating valuable video backgrounds into a website is stylish and keeps visitors more engaged.
4. Animated Parallax Scroll Effects
Over the years, the web design world has experienced a massive adoption of web-based animations. This web design trend is getting more sophisticated and powerful. Web design is separating background and foreground page elements to create a parallax effect on a website.
A parallax effect is created by making foreground objects move faster than background objects. While this phenomenon is common in real-life scenarios, it’s an amazing spectacle when replicated on a website. Separation of background and foreground elements creates visual immersion –something akin to theater experience but on a computer screen.
Nevertheless, excessive use of parallax web design effects can cause adverse effects to viewers with vestibular disorders. Website designers are becoming more careful when integrating parallax into web design to ensure the desired effect doesn’t cause unintended harm.
As this web design trend grows, subtle parallax application in websites is becoming more prevalent. It’s no longer being used for flashy effects on a website but as a creative way of highlighting key elements on a website page.
5. Asymmetric Layout Designs
As savvy web design studios experiment on grids, asymmetric layouts are gaining popularity. The world is in the era of equality, and we are seeing numerous trends to support and celebrate imperfection. It makes sense that asymmetric web design is attracting a massive following. Asymmetry is a way of giving your website a human touch that can make people more comfortable when browsing.
A website’s grid layout provides the structure for planning visual elements, and symmetry is the default layout that depicts order and balance. Traditionally, using a symmetric website layout has been here for a long time. But web design firms are not afraid to experiment and get creative with asymmetry layouts.
This trend gives web designers more freedom to experiment with ideas, resulting in a daring and dynamic web design. In contrast to common belief, we have seen websites portray perfect visual balance despite using asymmetric web design layouts.
Web design trends are never static – it’s a fast-paced playground characterized by cutting-edge creativity and innovation. Keeping tabs on web design trends is not about trying to implement each one of them. Instead, it should open your imagination to new ideas and creativity, even when consulting a web design company.
As website users get more complicated, they crave a spectacular but responsive web design that complements website content and enhances user experience. Studying prominent web design trends gives you a bigger pool of ideas you can implement depending on your audience and brand. What’s your take on emerging web design trends? Feel free to share your thoughts in the comments.
Thomas Glare is a passionate freelance content writer, always striving to inspire others and bring insight into the endless possibilities of the modern times we are currently living. He also spent a lot of time collaborating with some prestigious online casinos, thus being No. 1 expert in matters of gambling. He continues to improve his knowledge and is the co-designer of a “Echtgeld Spielautomaten”, one of the most popular games from Novomatics.