A very crucial element to getting noticed online is having a GMB or Google my business page setup for your business. Here at Pearl White Media, we actually have one setup for both Montreal & Toronto since we do business in both these major cities.
Google my business can transform how you inquire customers. GMB can be equally as important as having a well-built website for marketing purposes
Google has changed a lot every single year, now google is prioritizing their hyper-local spots over organic search results. For those who are not familiar with Google my business, these are the local search results you see in your area when entering a search criterion.
Although coming in with a new name this year, Google My Business has been around for quite a while
Here’s some of the other names it’s gone by:
- Google Places
- Google Maps
- Google Local
- Google Business
Since the product is Google owned, they like to prioritize how it appears on the search engines. It takes up a huge major real estate on the search page where a few years back, this would be organic searches. So rather than having people go to your site when they reach that point – they built an entire platform for people to connect with businesses – one that they own. Google My Business actually generates more customers than your website does on its own.
Here’s what the data says:
- 46% of all Google searches have local intent.
- 93% of local searches now feature Google My Business listings.
- 68% of people contact a business directly from search results.
There’s a lot of people using Google every day for local purposes. And now we know that virtually all of those searches feature Google My Business listings. We HIGHLY recommend getting one setup for your business if you don’t have one. Pearl White Media specializes in the setup and optimization of Google My Business pages and can help your company succeed online.