Nowadays, almost every business whether big or small has its own social media account or maybe even several. Unfortunately, not every entrepreneur or business owner knows what kind of brand content they have to be posting or how to make it work. Here’s a guide on writing brand content for social media.
1. Audience over Products
The first thing you must remember is to value your audience over your products. Your customers must always come first and that should be reflected in your content. You must show that your audience is above all else to you and you are willing to provide value to them even if that means promoting your products less often.
2. Know Your Audience
This goes hand in hand with the previous point, so it’s quite easy to remember. Knowing your audience is essential for creating relevant brand content. You have to build your buyer personas by using such data as your audience’s:
• Personal Needs
• Purchasing Habits
• Interests & Hobbies
You can add other characteristics into the list as it will give you an even better picture of who your customers are and what kind of content they want.
3. Never Stop Experimenting
Even though you will find your own formula for great brand content by the end of this article, you must still keep on experimenting and looking for even more effective and original ways to present brand content on social media. It’s all about taking risks and being able to change your way of thinking when it’s necessary.
4. Find Your Unique Style
After you find your unique style, you will be able to use the best practices of business storytelling to create an authentic personality for your brand. The point is to appear human rather being the corporation everyone expects you to be. If you show that there are actual real people behind the name of your company, then your potential customers will be more willing to connect with you and your brand content on social media.
5. Vary Your Content
Even though this article is mainly about written content, it’s still important to mention that other types of content are very in-demand on social media. For example, videos can be perfect for the IGTV feature on Instagram while infographics and sets of images work amazingly well on Twitter. As long as you remember to supplement your written content with other types of content, you will be on your way to social media success.
6. Use Breathtaking Visuals
With stock image websites such as Unsplash, finding beautiful and free photographs for your posts has never been easier. This is especially useful for those who don’t have the time or money for hiring a professional photographer to snap pictures for you. It’s truly amazing how much breathtaking visuals can do for your engagement levels.
7. Always Be Caring
Showing that you care about your followers’ opinions is crucial for your content to look genuine. You want to be an authority figure in your field who gives advice to others and wants to hear tips from their audience too.
8. Establish a Connection
After you know that your content shows that you care, you can start establishing a connection. Connecting with your audience is essential for building short-term and long-term relationships with your customers. It’s a win-win with no bad consequences for you.
9. Stay Relevant
Once again, you must always remember to stay relevant to your audience. If you don’t provide value and post articles that readers want to see, you will lose followers and engagement eventually. It’s as simple as that. To remain relevant, conduct regular research and post polls or surveys to ask your followers what they want to see in their feeds.
10. Post Authentic Reviews
Social proof is always great for raising your authority and improving your reputation both among customers and among industry professionals. Find reviews of your brand or your products and then repost them on your feed on social media platforms. This will help your customers decide on what they want to purchase from you and help you increase your sales.
11. Adapt To the Format
One of the biggest differences between social media and blogs is that social media has a different format. Sometimes you will be posting only a short caption on Instagram with several hashtags, but other time you will need to post a long article on Facebook. This is why it is so important to adapt to the format. If you can’t manage that, you can make use of such online writing services as BeGraded or TopEssayWriting to do the job for you and create your brand content for social media.
12. Start with a Great Headline
The most important part of your post is the headline that captures the attention of your reader right after they scrolled a bit lower after seeing the image or video and saw the written part. This is why starting with a great headline is crucial for your post to succeed.
13. Determine What Works and Use It
As mentioned earlier, you must find your own formula for creating brand content for social media. Think of every aspect of your posts from the kind of format you will follow to the style and tone of your brand voice. Also, think of the frequency with which you will be posting. It is important to be consistent to constantly remind your followers that hey, you are alive!
14. Make Data Interesting
There is no need to give your followers boring statistics. Make this data interesting by creating infographics with the help of Venngage or similar apps. You want your content to be entertaining and educational rather than being boring and dry.
15. Provide Ways for Sharing It
Lastly, always make sure that your followers have the ability to share your content. After all, social media gives your posts the potential to go viral and it would be a sin not to use that. Enable the sharing options in your settings and encourage your followers to like and comment under your posts to make them more relevant to potential subscribers who will see them in their feed and might actually follow you after that.
In conclusion, writing brand content for social media is not difficult even if you are just a small business for now. Start out small, follow the tips in this article, and you will be on your way to social media success.
Bridgette Hernandez is a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future. She works with professional writing companies such as ClassyEssay and Subjecto as a writer. The texts she writes are always informative, based on a qualitative research but nevertheless pleasant to read.