Today, there are now more tools than ever to market your brand and business to potential customers. The digital landscape is shifting so that all types of e-commerce businesses and other digital companies are turning towards PPC to unlock more of the good stuff – converting sales.

However, PPC can be dangerous terrain to navigate if a business goes in unprepared. On the one hand, there’s potential to gain large amounts of recurring sales from a little investment, And on the other hand, placing one incorrect bid in a campaign can end up costing your business hundreds or even thousands of dollars.

That’s why we’re here. We know the struggle first-hand when it comes to making a successful PPC campaign, and we have the insider knowledge to ensure that whatever campaign you’re leading, it’ll have maximized ROI (Return-on-Investment), success, and, most importantly, profit.

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What are Common Problems that Businesses Face with PPC?

The most common problems are:

  • A saturated market with high competition.
  • High costs when it comes to ad spending.
  • A shift in customer demands.

It is hard to be seen in a saturated niche, or worse yet, not knowing your target customer’s intent, needs, or demands. That is why having an expert manage your PPC campaign can make all the difference between a business barely making ends meet, and a business skyrocketing up Google’s Search Engine Results Page, making X number of sales per day and maximizing profit and brand awareness.

How Does PPC Marketing Work?

PPC in digital marketing (or Google Pay-Per-Click marketing) is a way to get your brand and services in front of customers primed to purchase, speeding up their buying journey. It gives you the highest visibility, targeting a specific audience that will be most inclined to click on your ad, thereby increasing your sales conversions.

PPC ads are pay-per-click ads, meaning thousands of people can see your ad when they type in a search on Google, but you will only pay when a customer clicks on the link and visits your website. From there, an effective landing page can easily convert that paid visit into a profitable sale.

PPC is one of the best ways to drive traffic to your website fast, sending up to hundreds, or even thousands of customers ready to buy, to your website in a matter of days.

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Why is PPC so Important for My Business?

Acquiring sales is almost impossible with a brand new website; there’s no brand awareness, and customers simply won’t be able to see your website, even if it’s top quality, appealing, and filled with SEO keywords. SEO and organic traffic can take months, even years, to build and convert into sales.

On the other hand, PPC is like the fast pass at a park; you pay a little to get around months of slogging away at organic traffic, instead, getting in front of your customers right then and there, at the right time and at the right place for a converting sale.

Is PPC Crucial for My Business?

PPC is so crucial for your business to unlock its full potential, so much so that, according to Lunio, just less than half of all small online companies have invested in PPC (or are working with a PPC management company) for their own growth, with 74% of companies saying that PPC is one of the biggest drivers for their success.

Here are a few more reasons why PPC could be the big break your business needs:

  • According to Google, PPC ads on the SERP increase brand awareness by as much as 80%.
  • About 64% of small online businesses plan to increase their PPC budget within the next 12 months.
  • At least 41% of all clicks go to the top three PPC ads on the SERP.
  • Over 74% of customers searching online said that paid ad results (PPC) actually helped them find what they need better than the organic results.
  • Most Important: paid traffic (from PPC campaigns) is twice as likely to buy a product or service than organic traffic.

From this data, it’s clear that those adding PPC to their ad budget are taking advantage of a monumental amount of brand awareness, a guaranteed increase in traffic, and a proven method to increase sales. And if businesses aren’t doing their own PPC, they’re reaching out to a pay-per-click management company and google ads consultants to better understand how to maximize their ad spend.

One thing to keep in mind: most customers who click on PPC ads have a favorable opinion of the ads, and the ads help them get what they need. And every business enjoys helping a happy customer primed to buy. This makes working with google ads management services even easier as customers are already primed to click on the ads a PPC marketing company will create for your campaign.

What Sets Pearl White Media Apart from the Competition?

When it comes to PPC, you don’t want to just hand the keys to your future success to anybody. Here at Pearl White Media, we are a PPC company that goes the extra mile to ensure your PPC campaigns are managed thoughtfully, practically, and strategically. With expert PPC management, we make sure our PPC consultants are one step ahead of the curve, giving you a cutting edge in a competitive sphere.

The PPC advertising experts behind Pearl White Media go through an intensive process to make the best PPC campaign for you. We only use the best keywords, fine-tuned to enhance your click-through rate for superior pay-per-click management services. On top of this, you’re never in the dark about the status of your PPC campaign. Don’t wait for a monthly report – you will always have 24/7 access to our live reports detailing how effective our campaigns are daily.

Our PPC agency is filled with the best of the best – we have PPC experts that are Google Certified, boasting every certification related to PPC available. We are more than capable of handling a variety of campaigns, be it a search, shopping, or display ad.

On top of this, when we start a Google PPC campaign with you, you’re always in the front seat with access to your own personal online dashboard with real-time information on how your PPC campaign is doing at a moment’s notice – no need to wait for a monthly report. That’s why so many businesses are turning to a reputable pay-per-click company such as ourselves. We are always transparent with your success, and exactly where your ad spend is going.

Of course, the secret to a genuinely effective PPC campaign, and one of our hallmarks as a PPC management agency, is keeping a close eye on it. With each of our PPC campaigns, we actively optimize it weekly, taking in new market trends and changes in customer search intent and applying that to your campaign, so you’re always on the cutting edge of developments in the market.

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Ready to get started? Contact us and get a strategy for your business today!