What is on-site SEO?
Onsite or onpage SEO is the process of making your website search engine friendly. While we design your site, we keep in mind the best SEO practices in order for your website to be “Search engine friendly” in google’s eyes. By using the proper SEO techniques, search engines are able to crawl and understand the content and structure of your website.
What Factors help your website become SEO friendly?
The content used on the page is one of the most important ranking factors. It’s important to use SEO friendly copy on your website. This copy should contain the major keywords on prominent places you’re looking to target. The more content on your website the more google has to crawl.
Heading and Subheading Tags (H1,h2)
Title tags are the second most important on-page factor for SEO, after your written content. What is a title tag? A Title tag is an HTML element within the webpage. If you look into a website’s code you will see that it’s listed in the head of the page in the following format: <title>Example Title</title>. This is the title that will display on google’s research results. Google’s recommendations are that it’s 50-60 characters and follows this format: Primary Keyword – Secondary Keyword | Brand Name. Your title tag is displayed when people search on search engines, at the top of your browser and even when you share your pages on Facebook. It’s usually the first thing your customer will see!
Meta descriptions don’t help you rank in the search engines. However, they are important in terms of search engine marketing. Your meta descriptions shows that small paragraph of text you see on google when you do a search. This helps give the viewer a quick description of what the company is all about!
Your URL structure is also important for good rankings. For example, we are WordPress Website Developers hence why on our page titles we use the following: https://www.pearlwhitemedia.com/wordpress-development. We want potential customers to search us for WordPress development projects.
Headings & Subheadings
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) will automatically make the title of your post or page an H1 tag. It’s a crucial part to proper SEO page structure. Your H1 tag should look like this <h1> Pearl White Media WordPress Developers</h1>. Your next title on the page should then be followed by proper H2 title tags <h2>We are Web design specialists</h2>
You can internally link to your inner pages to boost post your own sites ranking. For example if i mention a keyword such as Montreal Website Design. I would hyperlink this to my specific service page that talks about our web design services. This is often an SEO technique that gets neglected.
Image Optimization (alt tag)
Alt Text is a keyword that we can associate to a photo in the back-end. For example if i have a photo of a website, I would target that photo with the keyword “Website Design” and name the photo WebDesign.png. This will help google crawl the photos.
The website/page should be easily crawlable/ indexable to search engines, page load speed should be good and design should be response/mobile friendly- as all these would benefit SEO (web design-wise).