A large part of your online success lies in your website design. As a leading Mississauga web design company, Pearl White Media has worked with many clients across many different industries. We’ve created a countless number of winning websites, graphic designs, and digital marketing campaigns. That’s why we understand what works in online marketing today.
What’s the Most Important Part of Web Design Today?
Today, it’s critical that you have a responsive web design for your website. More than half of Internet users are browsing the web with mobile devices. If your site and layout aren’t optimized for these devices, you can be sure that you’re going to lose them. While there are many responsive templates you can use with popular CMS platforms, they’re not the be-all, end-all solution.
The small details in your responsive design do matter. For instance, you need to use a highly readable font and font size. You need a design that has an appropriate layout for mobile devices and formats your content correctly. It would be best if you had a navigation menu that is easy to use for mobile users. These things make a significant impact on the mobile browsing experience, and most templates are missing some of these essential features.
Get a Design That’s Converts Visitors into Leads and Sales
There’s no point of generating traffic to your website if it does an ineffective job in converting that traffic into leads and sales. That’s why we put a strong emphasis on creating web designs that convert. While the web copy is a big part of getting your website to convert, many businesses overlook the impact that design has on conversions.
Many different elements in your site’s design have an impact on your conversion rate. For example, changing the typography, color scheme, call to action button, and the layout can either increase or decrease conversions. That’s why you want to work with a Mississauga website design company that understands what elements to test and optimizes your design for the highest conversion rates you can achieve.
You Need a Unique Design that Reflects Your Brand
There’s a ton of competition online, and consumers are only a few clicks away from doing business with your competitors. To stand out, you need to have a unique design that sets you apart from the crowd. A big mistake many companies make is hiring a web design company to create a cliché web design for their site. A good example is the dental industry where the same kind of graphics, typography, layouts, and photos are recycled across various dental practice websites.
Also, you want your design to reflect your brand. Think about what your visual brand elements and brand values are. What can you do to incorporate these things into your web design? There are not many design firms that understand how to put your brand into the design on a deep level. We are one of the few Mississauga web design companies that know how to implement this correctly. We’ll help you develop a custom logo, tell your brand’s story, integrate your brand’s values, and represent brand visual elements into your site’s design.
Designing for the Search Engines is Critical
Your website must be designed for search engine optimization if you want to generate traffic from Google, Bing, and Yahoo. Focusing too much on the visual presentation of your site or creating a website that’s over the top can hurt your SEO campaign.
You need to approach the design with a right balance of strong visual presentation, search engine friendliness, responsive design, and conversion-focused design.
Our Mississauga web design company focuses on all of these factors. Working on optimizing your site loading speed is one of the many areas where we devote our focus. You want to reduce the loading time for your site as it is an important SEO ranking factor, especially for local SEO campaigns. It also impacts the overall user experience and your website’s conversion rates.
The average Mississauga web design company will use shortcuts or templates that overlook these critical details. We approach our projects on an individual basis. We believe every website needs a custom solution, as every company/organization will have different goals and needs.
On top of that, we are a Mississauga digital agency that offers a full list of digital marketing services, including:
- Email marketing
- eCommerce design
- eCommerce marketing, and more
You can rely on us to run your entire digital marketing campaign so that you can focus on your core competencies.
What Makes Our Company Different?
To sum everything up, you want a website design that is responsive, unique, optimized for search, and built to convert your online traffic into leads and sales. Many Mississauga web design agencies can deliver one, two, or three of these major pillars. However, Pearl White Media is one of the few web design and development firms in Mississauga that integrates all these crucial factors.
Don’t rely on just any web design company in Mississauga. Pearl White Media is a web design and marketing agency that focuses on client satisfaction. We’ll work closely with you on the plans and even offer unlimited revisions until you are 100 percent satisfied with the outcome.
Get started by requesting a quote today for a web design consultation. We’ll explain every detail and give you a good idea of what to expect.