We can’t tell you enough how important it is to stay in touch with your clients on a regular basis. For years now we have been advising all our clients on this technique. We have been implementing successful newsletter campaigns for them on a bi-monthly or monthly basis.
Let’s say you have a new product that you just launched. What better way to alert all your clients then by sending a newsletter with images, description, pricing of the product? This way they can be alerted right away and contact you if they have any questions.
It’s always important to get all your client’s emails from the start. Building an email list is an effective strategy towards success. We recommend integrating Mailchimp (3rd party software) into your website. At Pearl White Media Website Design, we can integrate the API to allow users to sign up on your website and automatically be added to your newsletter list. We specialize in doing so in both WordPress and Magento.
What are the advantages of newsletters?
- E-mail is less expensive to send then direct mail
- The delivery time for an email is short
- Emails are easy to track (advertiser can track users via auto responders, bounce messages, unsubscribe requests and read receipts.)
- Email marketing is paper free (i.e., “green”)
- Email tracking enables the testing of different variants and calculation of results.
Contact us today for a free quote on managing your business contacts and creating custom, exciting and attractive newsletters to send to your clients!