When it comes to website page speed, we always ensure while building your website that your site is as quick as possible. Not only is it important for the users coming to your site, but it is also now very important in the eyes of Google. Having a slow website can now impact your website ranking so it’s at the utmost importance to have a fast loading site.

The ideal load time is 3 seconds or less on desktop and mobile. Step one is to evaluate your page speed with Google’s PageSpeed Insights. A bad UX can cost you a loss of revenue if they have to wait to long to see your products or services.

What can lower page speed?

  • Your website hosting account. Always ensure to pick a top quality website host that fits your business size and has enough space
  • Images on your website. Make sure your images are not too heavy and can load quickly. We recommend compressing your images and using .PNG files
  • External videos can slow down your website. We suggest hosting your videos on such websites such as youtube.

What tools or plugins improve my load time?

There are many WordPress plugins that Pearl White Media installs and suggests when you build a website with us:


This plugin shows how your website is performing along with insights on improving page speed.

YUI Compressor 

This tool compresses your code by minimizing Java and CSS.


Offers a clear overview of page speed and suggestions on improvements.

This software application for file compression reduces the size of your CSS, HTML, and JavaScript files.


If you have any further questions on page speed or would like a quote on improving your overall website speed, please contact us today.