Starting up a new website can be a great idea for both individuals and businesses wanting to build up their brand and attract more attention, but with so many websites out there, you can’t expect your new site to simply appear at the top of search engine lists without putting in the effort.
This is where the principle of SEO comes into play. SEO stands for search engine optimization, a series of strategies that are used to boost a site up the search engine rankings and thereby get more clicks, more visitors, and more attention. This guide will cover some simple SEO tips to get started.
Work with the Pros
A good way to get started with raising your new site’s rankings on Google and other search engines, especially if you’re only just starting out and unsure of all the ins and outs of SEO, is to work with an SEO expert.
SEO experts like SEO content writers and SEO strategists have in-depth understandings of how the SEO algorithms work. They know what needs to be done to raise a site’s rankings and they’re able to help your site get off to the best possible start.
Use Keywords Early On
SEO is all about keywords. If you’re running a flower delivery business, for example, you’ll want to find all the most prominent keywords that people search for regarding flower deliveries and then include those words in your blog posts and webpages, but you have to use them with care.
SEO experts state that using target keywords in title tags, right at the top of the page, is a good way to raise your rankings. It’s also wise to include the main keywords in the first 100 words of any articles or posts you create.
When you create new web pages and blog posts, you’ll usually need to create a meta title and meta description for those pages. These are the words that will show up on Google’s search engine lists as a little preview of your article, and they make a big difference.
Don’t underestimate the importance of meta titles and descriptions. They can have a big impact in getting people to click through onto your pages, so they need to be informative and easy to read, able to get the visitor interested in whatever you have to offer, while also including keywords where appropriate.
Be Strategic with Keywords
It’s clear to see that keywords matter when it comes to SEO, but you have to use them with care. Your keyword strategy can essentially be the “make or break” factor when it comes to whether or not your various blog posts, articles, and web pages actually function well with Google’s algorithms.
In the past, many site owners and content creators made the mistake of simply stuffing articles full of keywords, one after another. Google’s algorithm has been adjusted and fine-tuned over the years to weed out pages that are stuffed with keywords, so you have to place them strategically and make sure your content actually makes sense and is readable, with keywords spaced out among paragraphs.
Use Keyword Generators
If you’re unsure what kinds of keywords you’re able to use, a good method is to sit down with a pen and paper, thinking about the main keywords you want to rank for, and then trying to branch off from those words in different directions. Or, for a simpler option, you could just use a keyword generator.
Keyword generators are automated tools that will provide you with a long list of keywords based on your initial entry. So, if you type in something like “content marketing”, the tool will be able to generate dozens of more keywords linked with that phrase that you can then use in your posts and pages to raise SEO rankings.
SEO is easy to get to grips with but difficult to master. Follow these tips to start your SEO strategy off the right way and raise the rankings of your pages.
Rosa Hemming is a blogger and professional writing services expert, working with various sites and leading essay writing service UK. She is keen on movies and serials. Her blog consists of lists of the best films divided by genre and for different moods. Find her on Twitter.