Digital marketing campaigns should make use of available channels to maximize returns. Email marketing is one of the most effective ways through which you can increase traffic, search rankings, and improve conversions. 

Digital marketing experts combine SEO with email marketing to attain the ultimate business goal of conversion. Small businesses can leverage an email marketing approach to remain competitive in their industry. This post highlights how email marketing can increase small business SEO. 

Driving visitors to your website

Driving visitors to your website is an effective SEO content strategy you can use in your business. This may help to maximize your small business SEO and increase engagement. You can leverage email marketing content to promote SEO and gain backlinks and online shares. 

Email and SEO are interconnected and therefore, when used effectively, they can drive quality traffic, allowing you to get better engagement for Google. Email content search rankings are important for small enterprises seeking to grow.

Maintaining messages on your site

If you are planning to share blog content and newsletters through emails, ensure that the same appears on your website. This may enable your email recipients to access the same content on your platform. Creating fresh and engaging content can be a problem even for experts. Therefore, you want to resolve the content problem for your small business.

Creating original and quality content for your blog pages increases your SEO efforts and gives you insights into important information. One way you can curate content is to develop industry-related topics as long as they are relevant to users’ needs. Through emails, you can give some highlights about the posts and include a link where audiences can find more details. 

Encouraging social sharing

Many customers who reach out to you via emails can also connect with you via social media. Draft some emails asking your subscribers to share content via social media platforms. You can also use links and encourage your subscribers to find more exciting content as they follow you.

Providing email links to social media pages can generate leads. Customers can contact you via email after learning about what you offer. You can even close a sale via social media pages. Increased social media visibility can boost SEO and help you to gain positive brand mentions. 

Email traffic boosts website engagement

The goal of your small business should be to keep the web visitors engaged. If you design relevant email content for your website, your visitors will likely develop an interest in that content and the product or service you are offering. This may lead to high-quality traffic and conversions.

The traffic from the highly-personalized emails is usually interested in your content and what you are offering. This interest makes them spend more time interacting with your site resources. This aspect works well for SEO needs. Longer site visits can make your website rank better on the search pages.

Even though the web visitors are coming from the email list you have created, they boost your keyword positioning. When you efficiently drive the right subscribers to your content, your search engine visibility may continue to grow. Thus, an email marketing strategy will continue to strengthen your SEO efforts. 

Boosts brand awareness

As you send emails to your customers, your ultimate goal should be to promote brand awareness. Whenever customers search for your product or service, they should think of your image, logo, or brand name. 

When you create interesting and relevant newsletters and emails and share them regularly, they create more impact on your brand. Include links to your website relating to your blog for your visitors to see. Also, include brand-related content to enable your business to achieve brand awareness status. 

SEO plays a role in promoting brand awareness. What you need is an email marketing strategy for local and international visibility and to ensure the relevance of the content therein. When used effectively, email marketing can reduce the email list unsubscribe rates and leverage your returns on investment. 


As a small business owner, when you understand how SEO and email marketing are related, you will focus on using email marketing to grow your business. Email marketing is an effective way through which you can generate quality leads for your business. When you drive visitors to your site, maintain email messages and encourage users to share content, you can amplify SEO for your small business.

Author Bio:

Rosa Hemming is a blogger and professional research writer working for professional dissertation writing services in the United States, from where students can buy dissertations. She is an excellent blogger and her favorite niches include movies and tv serials. Her blog is based on lists of the best films divided by genre and for different audience tastes. Find her on Twitter.