Why are so many marketers and website owners obsessed with the notion of search engine optimization? The answer lies in the potential of organic traffic. Visitors who reach you via search engine queries are more likely to engage with your site, keep returning and ultimately purchase a service or product.
This type of traffic is generally considered the most cost-effective because the only investment is the time, effort and money included in crafting content, while you have the opportunity to reap the rewards from the same piece of content for years to come.
Search engine optimization (SEO) is a process that takes time and is never really finished. Some of the principles of optimization include regular publishing, writing in paragraphs, research and planning and creating original content.
Take a look at these tips to finally nail SEO-friendly content for your business website.
For starters, let’s highlight some of the more simple steps in website content optimization. One of these is that you have to frequently add content, i.e. articles/blog post to your website. Why is this so? Search engine crawlers which index websites visit each website many times. If there is constantly new content on your website, it gives off an impression that the site is “alive” and that something is going on there. If you do not post often, but only every couple of months, it will reflect badly on your search engine rankings.
Plan Your Content in Advance
Even though it’s important to post regularly and frequently, the whole concept of your content has to be structured. Think before writing each text, both about the general structure of the blog and the particular post.
The key to a high-quality article is to transfer the message in a clear and coherent way. If your blog is meaningful and you manage to get the message across in a simple way, your readers will want to read the rest of your articles too. They can also turn into loyal readers who will eagerly anticipate your new pieces.
Use Headings, Subheadings and Paragraphs for Better Readability
A huge percentage of online content is just an avalanche of written text which is very hard to read. When you write with the reader in mind, you should use paragraphs – but it’s not irrelevant where and when.
Generally speaking, there’s a rule that a new paragraph should be introduced every three to four lines. However, your writing also has a certain flow which should not be cut off before it’s rounded up.
Each paragraph should be possible to summarize in one sentence, and if this is not the case – you need more paragraphs.
Not only will the overall visual appearance of your text be better, but you will increase readability for a better user experience.
Create Original SEO-Friendly Website Content – Don’t Plagiarize
When it comes to writing high-quality web content pieces, the key to success is quality, quantity and originality. If you have carried out a detailed research on the topic that you chose, crafting the content itself shouldn’t be that much of a problem.
But there’s also one more factor. Search engine spiders that we have previously mentioned are also looking for plagiarised content, i.e. texts that have been taken from other websites.
If you use someone else’s content on your website, you will be negatively ranked or even blacklisted by Google. For that reason, if you want to be well-ranked on search engines, you have to create original content exclusively owned by you.
Add Internal and External Links
Hyperlinks are search engine spiders’ darlings and should definitely be included in all your articles.
Firstly, you can add internal links that will connect different articles or pages of your website. There are multiple benefits to internal linking. The reader might be interested about something you’ve previously written about, but your current text doesn’t allow too much time and space for that issue. By adding an internal link that explains a concept behind the article, you can pay attention to the core issue that you want to write about, while the readers will have all explanations handed to them on a platter.
The second way of adding links to your SEO-friendly website content is to direct your users to other websites outside your own, where they can read more about a topic that you have mentioned.
However, when you add external links, make sure you keep these two things in mind: firstly, the links have to be closely related to the text you’re writing and you should link every now and then, but only when it’s relevant to the topic and keywords.
Secondly, you will often have to check the validity of your external links. When you redirect your users to websites that no longer exist, you can receive negative ratings from search engines.
Add Keywords to Image Titles
For better experience and visual appearance, you should use images within your article. However, the title of the image is also important, not only the visual context.
Why? Search engine spiders who check all kinds of parameters on your website also index image titles.
For this reason, it’s very important that images that you post along with the article have a title that contains a keyword/keywords.
“If you’re a writer or blogger and not really sure about the intricacies of WordPress or other CMS platforms, find a developer who will explain it to you in detail. This way, you will know all about optimizing your content ‘behind the scenes’. There’s much more to search engine optimization than inserting keywords in your text, and as an all-around writer, you need to make sure that you’re educated on these things”, says Diana Adjadj, a writer at SupremeDissertations.
Do Keyword Research
Last but not least, we have reached one of the most important aspects of search engine optimization – keywords!
Keywords stand for particular words of expressions that can be associated with your website, your products or services. Therefore, keyword research is an important step in SEO planning because ranking is carried out according to mostly to keywords.
In order to find out which keywords users mostly search for, you can use online tools that show you keyword volumes, competition, suggestions, and more. One of the most reliable tools for keyword research is Google’s Keyword Planner.
Always compile a list of target keywords before starting to work on your content.
Search engine optimization is not a one-off project and it demands constant and long-term attention. In the same way, every new piece of content that you decide to publish has to be optimized.
Search engine algorithms update frequently, so you’ll have to keep up with all the developments in order to keep your content on the first page of Google. Just recently, Google introduced one of its most disruptive search engine algorithms that will change how the AI behind the search understands human language. Bridgette Hernandez is a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future. She works with professional writing companies such as GrabMyEssay and BestEssayEducation as a writer. The texts she writes are always informative, based on qualitative research but nevertheless pleasant to read. Brid occasionally writes blogs for FlyWriting.