The growth and spread of modern technology are taking place at an exponential rate which, unsurprisingly, has a direct impact on the world of business and marketing. Businesses need to accommodate their methods in accordance with emerging digital marketing trends if they wish to remain relevant in today’s super-competitive environment. To help you better gauge the current landscape, here is a rundown of the top digital marketing trends for 2020 and the near future. By allowing these trends to shape the future of your digital marketing strategy, you can enable your business to reach new heights with organic growth.


Here are the top digital marketing trends for 2020 and beyond:

AR and VR

While augmented and virtual reality used to be merely a couple of buzz words just a few years back, they have arguably become one of the leading disruptors in the business industry. That is why it is no surprise that they are among the top digital marketing trends for the upcoming 2020 year. Various companies and businesses are looking to incorporate this exciting new tech into their operations as a point to attract customers to engage with their brand and content.

Personalized Content

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The scope of digital marketing is, indeed, changing and becoming much more centered on the customers’ needs and desires.

With so many services, products, and sources available for the customer to browse through and select from, you have to make a great first impression and be persistent in your efforts to show them that you want to do business with them.

Personalization and customization of your content based on your customers’ interests and likes is a great way to convert visitors into leads and then into loyal customers.


Chatbots are an extremely effective way to kill two birds with one stone. They can free up your staff to focus on the strategic aspects of your business as opposed to being deployed out in the field for repetitive tasks. Chatbots can provide a much more personalized, interactive, and prompt service for your customers.

With chatbot windows employed on your website, you can cater to your customers’ most common queries in a jiffy and show them that you care about their satisfaction and information needs.

Video and Audio Ads

The average individual is much more likely to respond to ads by interacting with visual or audio content than they would to boring text that drones on and on. If you are not already doing so, it is a great idea to start using various social media platforms to deliver visual content to your customers through live streams and video ads to ensure that your audience remains engaged.

Interactive Posts

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According to a report compiled by DemandGen, over 91% of their surveyed buyers said that they were much more inclined towards sellers who used interactive posts and content to market their products and services.

Whether they are little polls, quizzes, or shoppable posts, you will want to shift your content strategy towards catering to the customer instead of expecting them to gravitate towards you.


As a Montreal-based business owner, you also need to be aware of the future trends in digital marketing that may become prominent forces in the coming years to help you leverage them in the best possible way.

Here are some of the new trends in digital marketing that you should look out and prepare for:

Voice-Based Searches

Over a quarter of all of the adults in the United States have been reported to own some form of a smart assistant like Amazon Echo or Google Home in their residences, not to mention the personal assistants like Siri or Cortana that most of us have in our phones and computer devices.

Trends suggest that the number of people shifting towards voice-based searches will continue to increase and it is important to adapt your digital marketing strategy to accommodate for this change.

voice based search pearl white mediaWith over 50% of all internet searches estimated to be voice searches in the year 2020, it is about time that you start looking into how you can modify your keywords and SEO to fit voice-based searches better.

Targeted Campaigns

This is a concept best understood by basic logic and common sense- why should you spend your resources to fund a widespread and broad digital marketing campaign to reach out to an audience that has no interest in availing themselves of your services?

The marketing trends indicate that the best thing to do is to invest in a hyper-targeted marketing campaign that specifically targets a very particular subset of your consumer base through personalized and tailored ads and messages that increase the percentage of leads you draw out from each section of the audience.


Keeping up with the latest trends in digital marketing and ensuring that you are implementing them in your own business and online marketing campaign is an extremely important element when it comes to staying on top of your competition and maintaining your position as a leader in your niche.

As a business owner in Toronto, having to manage your strategic planning and execution along with the marketing aspect might be a little too much on your plate. That is why it is never a bad thing to leverage some assistance from the experts who know exactly what they are doing.

Head on over to to get a quote for your website and to find out how you can incorporate the latest marketing trends into your digital strategy with a little help from Pearl White Media.