Whether you’re a small business or an international powerhouse, your success will rely largely on your digital marketing strategy. Keeping up to date with all of the latest digital marketing trends is imperative.

Knowing which tools to use can give you an edge over the competition, especially if you are a small business. That’s why we compiled this list of the 11 best digital marketing tools for 2020.

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1. What Are the Top Digital Marketing Tools?

Digital marketing has become increasingly important in recent years and to be truly successful in the industry, you will need to make sure that you have the right business marketing tools. There are so many different tasks that need juggling these days and the right tools can make your job a lot easier.

There are a lot of digital tools available for businesses, with many of them coming from some of the biggest names in the industry like Google, Mailchimp, and many others.

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2. Which Tools Are Required for Digital Marketing?

A digital marketer requires a very specific set of tools to succeed in their job. The most common types of tools that a digital marketer needs are analytics programs, design tools for web design, content marketing tools, and social media platforms. Things like project management software are also hugely beneficial.

Google Ads

When it comes to online marketing tools, Google Ads has firmly established itself as one of the best in the industry. While Google Ads is by no means a new digital marketing tool for 2020, it is still one of the most effective available this year.

Google Ads is key when it comes to beating other businesses to the top of Google rankings. Google Ads also hosts Google Keyword Planner, which is an incredibly useful tool when it comes to creating a marketing campaign for your site. Google Ads pays out on a pay-per-click or pay-per-call system.


Sending out the same email to many different clients can be a time-consuming task and that is where Mailchimp comes in. Mailchimp puts all of your email contacts in one place and allows you to send out mass emails to everyone at once.

On top of that, Mailchimp also has some other useful tools for marketing. It has landing page assistance, social media integration and other website building tools, which can all come in incredibly handy. The program is available in several price ranges, allowing you to choose how much of the service you want to use.

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Google Analytics

While many have tried, no one has yet been able to remove Google Analytics from the top of the website analytics food chain. The site has set the gold standard for website analytics in recent years and it will no doubt continue to deliver throughout 2020.

Google Analytics is capable of bringing you all the basic info you need about your site’s visitors while also offering other, more complex ways to track user engagement. No digital marketing set-up is going to be complete without Google Analytics.


BuzzSumo is one of the most useful digital marketing tools available right now. It is a content research tool that allows you to get in touch with important influencers within an industry and provides a way for you to network with them.

This can be incredibly helpful when it comes to building targeted market campaigns and can be especially useful if you are venturing into a new industry. It also allows you to keep an eye on trending topics and target your campaigns towards them.


If you want your digital marketing campaign to be successful, then you’re going to have to make sure that your team is well organized and that your tasks have been delegated effectively.

Asana is an excellent tool for tracking the progress of your project and staying in touch with your colleagues. Asana allows you to assign tasks and track progress on them and provides channels for communication among multiple teams. This tool is great for things like website development and content creation projects.

There is a free version of Asana available for small businesses, while the premium version is exceptionally affordable at just $10.99 per month.

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Social media plays a huge role in digital marketing these days and few tools are as great at managing social media channels as Sendible. It allows you to manage and schedule social media posts for a wide variety of platforms and makes sharing posts incredibly simple.

It also provides in-depth analytics for your social media posts so that you can analyze your engagement and see what is effective and what is not.\


If you’re looking for a simple but effective tool for graphic design, Canva is for you. Canva allows you to create graphics that can be used for social media, branding, brochures, and various other types of visual marketing.

The layout of the site is incredibly straightforward and you don’t need to be an expert at graphic design to get to grips with it.

Canva Pro is available for $9.95 a month, which is a worthwhile investment if you want to add some visual flair to your campaign.

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If you are a small business, then Trello is one of the best free online marketing tools for small businesses available today. Trello’s biggest selling point is that it is free for small businesses and it is a very useful way to share and brainstorm ideas with your team.

Trello can also be used to schedule content and assign work to your team. It is a great communication tool, especially for small teams. There is an enterprise version of Trello available, however, the free version will suffice for most companies.


Ubersuggest is one of the most useful SEO content tools available today. The tool does a brilliant job of generating alternative keywords for users and helping them come up with new blog ideas and topics.

On top of this, it also provides excellent SEO analysis and can check backlinks and find other useful sites in the same industry to work with.


Yoast is one of the most popular SEO tools around. The WordPress plug-in is compatible with both the Gutenberg WordPress update and the original WordPress editor.

It provides a full SEO analysis of articles and will help you choose focus keywords, URLs, and suggest internal links to help you boost your Google rankings. Yoast is free for WordPress users, however, there is a premium version of the plug-in available.

Survey Anyplace

While a lot of new marketing techniques have become popular in recent years, few are as effective as the good, old-fashioned survey.

Survey Anyplace allows you to create simple but incredibly effective surveys for your customers. It allows you to add your images and make the surveys feel as though they are a part of your brand.

Upgrade your digital marketing strategy for 2020 using some of these amazing tools. They’ll directly impact your marketing success.