Online marketing, also known as digital marketing, was popularized in the early 2000s. With the increasing popularity of internet usage, the popularity and usage of digital marketing also increased. In this form of marketing along with social media, web-based advertising, emails, messages, etc. are also used.
If you are looking at the importance of digital marketing then you should know that in 2022 alone, the total number of internet and social media users is close to 5 billion in the world. If you use digital marketing the chance of you reaching a wider audience pool is much higher. It is also more effective than traditional marketing where people took more time to finalize or make the decision on buying the product. In the case of digital marketing, the temptation of advertising works so well for the customers that they tend to make the purchase almost immediately.