Content Writing Services

Businesses need copywriting to become more discoverable, to become the authoritative voice on their chosen niche, and to give visitors a reason to click on links inside the website like product pages or affiliate links.

Getting discovered can be challenging when you have a new site for your brand. That’s where content writing comes in, coupled with SEO. Say you have an automotive business, and you want people to buy your service. If you can identify what your potential customers are searching in Google, like “How to change tires?”, you can create a page for them that answers that question. Then, on that same page, you can give them a Call to Action that encourages them to buy your services.

However, it’s not enough to have a page to get readers to land on. You also have to become the authority on the topic. If your reader can tell you’re an expert, they will be more likely to stay on your page longer. Search Engines call this Knowledge-Based Trust, and they will be more likely to boost your page up to the top results.

When your webpages are getting in front of more potential customers, and they trust you as an authoritative source in your niche, they will be invested enough in you and your business to become long-term customers.

Choosing Pearl White Media means you get access to some of the best content writing services, backed up by SEO experts that know how to make your website flourish. All of our content writing follows the best SEO strategies, is informative to satisfy your customer’s queries, and is written to increase your sales conversion rate.

When writing is coupled with SEO, it means search engines are pushing your website up higher in rankings, making it more likely for customers to click on your site. This increases the chances of converting that viewer into a sale. Pearl White Media carefully selects the best strategies to make your website highly relevant, encouraging the search engine to move your site to the first page results, the place where all your potential customers are.

To compound the effectiveness of SEO, your content needs to be well-written and authoritative. When you’re choosing content writing companies in Canada, you need to find someone who can write like an expert in your niche. At Pearl White Media, we gear your content towards satisfying your reader’s first, second, and third queries the moment they land. That way, they don’t need to leave the page and type in a new search term – they’re already getting what they need from your webpage.

On top of Pearl White Media’s content writing services making you an industry expert in your niche, we also write to increase sales. This means writing in an active way, speaking directly to your readers, and seeding your content with the right Call to Action’s to encourage your readers to either investigate more in what you have to offer them, or convert them into a sale right away.

As a content writing agency, Pearl White Media mainly provides expert webpage writing and blog post writing.

Webpage writing includes static pages (information that doesn’t normally change), like service pages, product feature pages, or an about us page. These pages are typically only made once and become the main ‘branches’ of your website where customers are encouraged to become a customer, either through buy links or service pages. These pages are often linked to by your blog, taking in traffic from search engine queries and relevant blog posts to increase your sales conversion rate.

Blog post writing typically includes information articles centered around your niche, geared towards educating your viewer. These are built in a consistent progression with an SEO strategy plan, slowly growing your website like a tree. With enough expert SEO blog posts, your site will be well on its way to becoming a well-known, authoritative voice in your given niche.