Site-Building Tools Not everyone has the skills needed to put together a great business website — but if you’re one of those beginners, don’t despair. There are more tools available for site building than ever before, and the majority of [...]
The fundamental business rule, thereby is, to make your customers stick around. As the world shifts into the digital paradigm, customer retention has become a Herculean task. Websites being the basic communication front with customers must have a flawless structure. [...]
Many will argue that building a beautiful website populated with useful and informative content are the easy parts of establishing your online presence. The challenge is to find a way to rank highly on Google. Yoast SEO helps you solve [...]
Nowadays, almost every business whether big or small has its own social media account or maybe even several. Unfortunately, not every entrepreneur or business owner knows what kind of brand content they have to be posting or how to make [...]
Nowadays it just seems obvious for any company or business aiming to capture the global market to have a digital presence. However, a digital presence alone is not enough. To capitalize on more opportunities and capture real, live, interactive consumers, [...]
The first stage of using a search engine, such as Google, is to enter a series of words which relate to the type of website/content you are looking for. These words are commonly known as ‘keywords’. The goal of any website is to bring in as much organic traffic as possible and the best way to do this is to appear at the top of the search results when someone uses keywords relating to that website. In order to do this effectively, a website must optimise their target pages with those target keywords. But how do they know which keywords will work for them? You need to understand that you cannot just choose a keyword and start optimising! Before deciding on what keywords to use… you need to perform keyword research.
According to the latest SEO news online, Google will start prioritizing secure websites in search results. They will be giving higher placement to company URLs that take greater steps to protect against hackers and password theft. This tech news was [...]
Love reading books? Well, great news today. Amazon unveiled their unlimited subscription service. At Pearl White Media we always try and stay up to date on the latest tech news and we are happy to hear similar to Netflix for [...]