Nowadays, almost every business whether big or small has its own social media account or maybe even several. Unfortunately, not every entrepreneur or business owner knows what kind of brand content they have to be posting or how to make it work. Here’s a guide on writing brand content for social media. 1. Audience…
Read moreHow to Follow the Right Approach to Your 2020 Web Development Project Nowadays it just seems obvious for any company or business aiming to capture the global market to have a digital presence. However, a digital presence alone is not enough. To capitalize on more opportunities and capture real, live, interactive consumers, you must…
Read moreThe first stage of using a search engine, such as Google, is to enter a series of words which relate to the type of website/content you are looking for.
These words are commonly known as ‘keywords’.
The goal of any website is to bring in as much organic traffic as possible and the best way to do this is to appear at the top of the search results when someone uses keywords relating to that website.
In order to do this effectively, a website must optimise their target pages with those target keywords. But how do they know which keywords will work for them?
You need to understand that you cannot just choose a keyword and start optimising! Before deciding on what keywords to use… you need to perform keyword research.
Read moreWhy are so many marketers and website owners obsessed with the notion of search engine optimization? The answer lies in the potential of organic traffic. Visitors who reach you via search engine queries are more likely to engage with your site, keep returning and ultimately purchase a service or product.
This type of traffic is generally considered the most cost-effective, because the only investment is the time, effort and money included in crafting content, while you have the opportunity to reap the rewards from the same piece of content for years to come.
Read moreA very crucial element to getting noticed online is having a GMB or Google my business page setup for your business. Here at Pearl White, we actually have one setup for both Montreal & Toronto since we do business in both these major cities. Google my business can transform how you inquire customers. GMB can be equally as important as having a well built website for marketing purposes
Read moreSeeing 2020: Digital Marketing Trends You Should Be Aware Of In The New Year The growth and spread of modern technology are taking place at an exponential rate which, unsurprisingly, has a direct impact on the world of business and marketing. Businesses need to accommodate their methods in accordance with emerging digital marketing trends if…
Read moreNo matter what industry your company competes in there is nothing better than streams of visitors on your website who want what your company offers.
How do you get your website to that point?
A first-page appearance increases the traffic to your website to a level that steadily supplies you with leads.
Read moreA very crucial element to getting noticed online is having a GMB or Google my business page setup for your business. Here at Pearl White, we actually have one setup for both Montreal & Toronto since we do business in both these major cities. Google my business can transform how you inquire customers. GMB can be equally as important as having a well built website for marketing purposes
Read moreA very crucial element to getting noticed online is having a GMB or Google my business page setup for your business. Here at Pearl White, we actually have one setup for both Montreal & Toronto since we do business in both these major cities. Google my business can transform how you inquire customers. GMB can be equally as important as having a well built website for marketing purposes
Read more5 Tips on How to Make an Effective E-Commerce Site Building an effective e-commerce website has become much easier over the last decade. However many businesses are still not taking full advantage of having an online presence. A recent report from the Business Development Bank of Canada found that while 78% of Canadian businesses have an…
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