The first stage of using a search engine, such as Google, is to enter a series of words which relate to the type of website/content you are looking for.
These words are commonly known as ‘keywords’.
The goal of any website is to bring in as much organic traffic as possible and the best way to do this is to appear at the top of the search results when someone uses keywords relating to that website.
In order to do this effectively, a website must optimise their target pages with those target keywords. But how do they know which keywords will work for them?
You need to understand that you cannot just choose a keyword and start optimising! Before deciding on what keywords to use… you need to perform keyword research.