Your website is one of your strongest online tools. It can help you build your brand, communicate with your target audience, and reach your business goals. And, whether you want to build a new website from scratch, improve your existing one, or add some new features, you need a web designer or agency to do it for you. The only problem that may occur is miscommunication.

This is why you need a web design brief. It’s there to help you communicate exactly what you want from your new design and ensure you get it. If you’re not sure how to write a web design brief, just keep reading. Here’s the ultimate guide to write a killer web design brief.

Let’s break it down together.

Reflect on The Current Situation

The first thing you need to do in your web design brief is to reflect on the status quo. What is the current situation that you’re dealing with?

This is very important for your designer since they’ll get to understand how you see your website at the present moment.

You can reflect on elements, such as:

  • the type of website you have
  • its current features
  • website efficiency
  • website navigation

Make sure that you define the current situation and help your designer understand what they’re dealing with.


Your Goals

Now, think about the things you wish to achieve with this new design. What is it that you want to accomplish?

Defining your goals is a major concern for your designer. Once they understand what you expect, they’ll be more prepared to share their ideas on how to make it happen.

Think about the goals such as:

  • adding new sections
  • improving user experience
  • improving load speed
  • rebranding

Whatever it is that you have in mind, make sure you clearly communicate it to your web designer. 


Describe Your Business

For a designer to truly nail your new design, they need to get to know you better. This is why your brief needs to contain basic information about your business.

What does that imply?

You should answer the following questions:

  • What does our business do?
  • What products or services do you offer?
  • What’s the company’s history?
  • What are your plans for the future?

Share your story and your vision with the designer to make sure they’re on the same page with you. The better they understand you, the better the design they’ll create.


Describe the Market

Another important thing that your designer needs to know is where do you currently stand on the market. This is important so that they could know how to help you develop and improve.

You should share information, including:

  • your biggest competitors
  • your current position on the market
  • your target audience

The target audience segment is extremely important. Your web designer needs to know what type of demographic are you aiming at and who’s he designing for. 

Cover the target audience characteristic such as:

  • age
  • sex
  • location/language
  • social status
  • online behavior
  • pain points

Make sure the web designer understands your audience the way you do. This will enable them to create a more powerful, converting, and resonating design.


Define The New Idea

Now that your designer is familiar with your business and everything surrounding it, it’s time for you to define exactly what you want from the new design.

This goes further than stating your goals that we’ve already covered.

In this section, you need to go into greater detail. Cover all of the things that you’ve imagined:

  • website sections
  • sitemap
  • the search box
  • features and functions
  • parts of the old website you want or don’t want to keep
  • adding a blog
  • adding an e-commerce
  • content marketing requirements
  • etc.

Be very specific about the things you want to see in your new design. Tell your designer how you imagine your new website to look like and why you feel like each segment belongs there.

This way, you’re leaving no room for miscommunication or poor results.


Talk Branding

Your web designer needs to be familiar with the brand that is your company. Discuss the important details that include:

  • your personality
  • your image
  • brand colors
  • tone & voice
  • your style

Are you a friendly or serious brand? Is your tone highly professional, or you speak in everyday language?

Your website needs to be consistent with all of the above, so make sure you cover it in your web design brief. If you need any help with writing your brief, these websites for students can help you out.


Your Budget

Before you decide to hire a web designer, you should run your numbers and set up a budget for this project.

Decide how much money you are ready to spend on your new website. Consider the benefits it’ll give you and the goals it’ll help you reach.

Once you do that, define it in the web design brief and let them know how much money you’re ready to spend.


Your Deadline

Another thing that you should cover in the web design brief is your deadline. Is there a specific timeline you’d like the web designer to follow?

We strongly recommend you create one.

Don’t let them start working without a clear deadline. Make sure that you:

  • decide on the deadline
  • define the timeline with different stages of the process

Make a clear arrangement with the web designer, and don’t let them give you any surprises.

Final Thoughts

A web design brief is an essential document that is there to help you get exactly what you want from the web designer or agency that you hire. It should cover all the major points of your new website and help the designer create a web design that you’re going to love.

Use the guide provided above to write a killer web design brief and reach your new goals.


Author’s bio

Daniela McVicker is a blogger with rich experience writing about UX design, content planning and digital marketing. Currently, she is the chief contributor at Essayguard where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into the action.