What is it about content marketing that makes everyone so excited and ready to break a sweat in order to nail it? Well, not much, other than the fact it’s still one of the most powerful digital marketing tools today. Marketers and business owners invest their money and energy into creating engaging, memorable, and attention-grabbing content. As a result, they manage to raise brand awareness and reach their desired target audience.

But, what happens if you’re not sure how to nail writing engaging and SEO-friendly content every time? Don’t worry, we’ve got you covered. Keep reading to learn about the 8 ultimate steps for writing killer content that satisfies both people and search engines.

Let’s take a closer look.

Become Your Target Audience

First things first, your target audience is your starting point. They’re the main reason why you’re trying to improve your content, so you need to start by analyzing them.

Naturally, you’ll determine who your target audience is. That implies their:

  • age
  • sex
  • social status
  • online behavior
  • habits
  • hobbies
  • level of education
  • etc.

After you define these basics, you’ll need to become one of them. That means you’ll be adjusting everything you do to fit their needs and their taste.

Start thinking like you’re a member of your target audience to be able to provide the best content that they’ll love.

Adjust Your Language

When you’re planning a perfect content marketing strategy, it’s important that you show consistency. This is especially important for the language you’re using.

To be able to appeal to your target audience, you have to speak like them. Here’s what works best in most cases:

  • simple, everyday language
  • easy to understand vocabulary
  • a friendly, informal tone

This way, you’re making them feel like they’re talking to a friend instead of reading a piece of marketing content. That’s what will win you loyal readers and turn them into customers easily.

Know Their Pain Points

Every target audience has their pain points. Those are the things they’re interested in, worry about, and care for. 

By knowing and covering their pain points, you’ll be able to get closer to them and present yourself as a trustworthy and reliable source of useful information.

So, let’s say you’re eCommerce selling furniture and home accessories for middle-class people. The topics you’re covering should be in their scope of interests, such as:

  • 11 Ways to Renovate Your Home on a Budget
  • The 7 Best & Most Beautiful Couches of 2020
  • Children’s Bedroom: How to Choose The Best For Your Kids

If you know what they care for, you’ll know how to get their attention. Make sure to dig into the topics they’re interested in and provide accurate, fun, and useful information about it.

Rank For the Right Keywords

While the previous steps help you focus on creating engaging content, this step will help you focus on SEO-friendliness. And every marketer knows that keywords are a major factor here. But, not everyone knows how to choose the best ones.

Here’s what you have to do:

  • use a keyword research tool to explore keywords
  • find and compare similar keywords
  • learn about keyword metrics

The most common mistake marketers make is choosing the keyword that ranks first and is the most popular. But why is this wrong?

Because there are hundreds of professional marketing agencies ranking for the same keyword, meaning you’ll find it really hard to rank highest in Google search results for this keyword.

That’s why you should choose a more specific and less popular keyword, like in the examples:

  • home décor vs. simple home décor tips
  • interior design vs. creative interior design ideas
  • home accessories vs. cheap winter home accessories

If you choose a more specific keyword, you’ll find it much easier to rank higher for it. This will help you reach your target audience and serve them with the information you chose.

Write Engaging Headlines

Headlines can either make you or break you. It’s true- people make serious judgment calls based on a single line of text they see on their results page.

This is why you need to make your pop!

Here’s how to do it:

  • be specific about the content to expect
  • use numbers
  • use words such as tips/tricks/ways/secrets
  • address the readers and their pain points
  • emphasize the value you’re offering by using words such as killer/surefire/best/top/ultimate

The examples below will help you understand what we have in mind:

    • DIY Cleaning Products vs. 11 Best DIY Homemade Cleaners For a Perfect Home
  • Best Gardening Tips vs. 10 Ultimate Steps For Starting Your Own Garden

The second headlines in both cases are much more specific, promising, and engaging. Include this type of headline into your content marketing strategy for the best results. 

Organize Information Properly

Another majorly important factor you shouldn’t forget about is the way you organize your information and content. You need to do it in a way that makes it easy for the readers to:

  • scan for specific information
  • skip parts they don’t care about
  • quickly find the answers they need

And, here’s the ultimate formula for achieving this:

  • divide your content into short paragraphs
  • write short sentences
  • use bullet points and lists
  • use subheadings

This will help any reader make the most out of your content and quickly accomplish the goal of their visit.

Add Quality Links

Links are another important attribution to your content. They give additional credibility and quality to your content, which makes the readers love it more.

Naturally, you need to:

  • add links to high-quality websites
  • add links that are relevant to the topics
  • use anchor text that doesn’t damage the quality of the content

If you do it right, links will increase the quality of your content and give your readers a reason more to memorize you and come back for more.

Additionally, the links will signalize to Google search engines what your content is about and positively influence your ranking.

Edit & Upgrade

Finally, there’s one last piece of advice we need to give you. When it comes to content writing, you always have to make room for editing and upgrading.

Here’s what that implies:

  • create different drafts
  • edit them several times
  • proofread your content
  • add some visuals and infographics

You can do it easily by using online tools such as Subjecto for the writing part and something like Canva for the visual segment.

Always improve and make each copy better than the last one. 

Final Thoughts

Writing engaging and SEO-friendly content means understanding the needs of your target audience and finding the right formula for satisfying them. In addition, it’s about helping Google recognize your content as a great match for your audiences’ searches.

Use the steps we’ve shared above to shape your winning content writing strategy. Use it to create the best content every time and hit the bull’s eye with your target audience.