The fundamental business rule, thereby is, to make your customers stick around.
As the world shifts into the digital paradigm, customer retention has become a Herculean task. Websites being the basic communication front with customers must have a flawless structure.
A report by Stanford discovered that 75% of the people judge a company by their web design. Once you are successful in creating a compelling site, people will love to hang around. The longer they do so, the higher goes your conversion rate. It is a cyclical pattern that feeds into the success and growth of your business.
A crucial component of website design is engagement. The content and layout must entice and engage the audience. As per an Adobe survey, 38% of the people will stop engaging with a website if its content or design is unattractive.
Considering such figures, you might feel like you’re on edge. Despite all your efforts, it may look like your site is not making it.
Don’t fret. Let’s figure out together what you can do to create an engaging website:
Keep it Simple
Remember that users, nowadays, are usually on the go. According to some studies, the attention span of an ordinary person has shrunken down to 8 seconds. Within these eight seconds of doom, you can either hook them or lose them!
It can be tempting to promote sales by pulling out all the bells and whistles. But trying too hard can result in the opposite effect. People don’t appreciate it when someone forces them to buy an item.
Instead, weed out all the unnecessary clutter from your pages. And while you are on it, infuse your personality in the design. You can make visitors feel welcome and at comfort while still maintaining a clean and professional look. Check out the official Femme Fatale website to see how you can create an elegant, minimalistic, yet fully functional platform.
Enhance the Navigational Flow
Website navigation allows users to flow from one page to another. If you’ve done a decent job, visitors will keep coming back to you. This indicates your user engagement is pretty solid.
People visit lots of sites every day. So, there is no shortage of platforms to buy products or get services from. Your pivotal role, as an authority figure behind a website, is to fetch them at the first entrance. However, this should not tempt you to create something entirely bizarre or non-functional. Place your navigational button menus before the users and keep it standard, to make users feel at ease.
The design agency, Punk Ave, sets an incredible website navigation example. It contains a small number of pages. Yet each page is accessible and serves value.
Use Clear CTAs
A call-to-action (CTA) is a prompt on the website that tells the user to take some specified action. Without a clear CTA, the visitor may not understand the next steps of purchasing a product or signing up for a newsletter. People are likely to leave the site without accomplishing their tasks.
According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. This is a clear indication of their looming failure. On the contrary, having a compelling CTA can increase your company’s revenue while expanding your customer base.
Design these buttons in a way that they stand apart from the rest of your content. For instance, you can make them pop when the user is scanning the products. It solely depends on the kind of products/services you deal with.
Use More White Space
Whitespace is a crucial element in creating an aesthetically beautiful website. Minimal designs are all the rage these days and for all good reasons. It helps to adorn the page as well as highlight significant elements. Another intention behind it is to ensure better readability of the text. It allows the user to scan through the details quickly.
As mentioned earlier, your digital audience is usually on the run. They can’t spend minutes scrolling about and reading lengthy details. For further reference, we recommend you log into the Apple website. It is one of the early adopters who showcased products using active whitespaces. The breathing room set into their design by whitespaces is intriguing for the audience.
Another important thing is that placement of your logo should be right on the web pages. If you feel that your logo looks bad when you reduce its size, take help of a logo design company and get a new one for your business.
Remember, every minute detail counts here. Don’t give a single reason to your customer to leave your website.
Ask for Feedback
It is imperative to discern what your audience wants from you. This is one of the most basic ways to engage visitors. Create a feature or an avenue on your site where users can convey their grievances and comments. This may include chatbots, polls, surveys, pop-up questions, or a customer feedback form.
When you begin to be responsive to this feedback, it helps a customer realize their worth. When they feel valued, they are less likely to quit your forum.
Plus, it allows you to reflect on things from the customer perspective. Sure, you must focus on the current trends. But, you need to determine if it is working out for your audience. SincerlyNuts has done a pretty decent job in this regard. They honed and optimized the customers’ experience through customer feedback and research.
Treading into the digital landscape is a journey full of surprises. You work hard on one feature, and the next day, you might discover it is no longer trending. So, prepare yourself for the bumps and bruises waiting ahead.
After all, a smooth sea never made a skillful sailor. Follow the steps discussed above and keep in touch with dynamic changes in this arena. You’ll soon soar the charts like a champ!
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