Are you having trouble converting visitors into customers?
Regardless of which industry you operate in, the chances are that you want your website to succeed in achieving its goals. The goals can be acquiring new customers, completing a sale, or making people subscribe to your newsletter.
But, this is easier said than done.
According to Word Stream, generally, a website has a conversion rate of 2.35 percent. In other words, only 2.35 percent of the total visitors of a website complete the desired action.
However, the top companies on the radar see 3-5 times better conversion rates. As per Adobe, such high converting companies tend to allocate at least five percent of their budget to optimization.
Search Engine Optimization (SEO) is any website’s best friend. If done correctly, it puts the website on the online map, boosting its visibility, visitors and hence conversion rate. Since, as per Zero Limit Web, the first five organic search results end up accounting for 67.6 percent of the clicks, it is imperative to optimize your website to appear on top ranks.
Here are four must-follow tips that can help you improve your conversion rate using SEO.
Make your website useful
As per Search Engine Watch, content is among the top three ranking factors of Google.
Why is this so?
Well, Google wishes to deliver the best and most useful searches to its users. And there is no better way to judge this than by the relevancy and quality of given content.
Therefore, rather than just stuffing your content with popular keywords, you must strive to make your website useful for your target audience. Anything that truly helps them in their consumer journey will be ranked higher by Google.
It doesn’t mean you shouldn’t use keywords at all. You should. After all, the presence of the right keywords ensures that your site appears in the results for those keywords.
To guarantee conversion, try to add latent semantic and primary keywords that are related to search intent. It helps in targeting visitors who already have purchase intent and hence are easier to convert.
But, use keywords cohesively and properly. You can also have a dedicated blog on your website where customers can learn about industry news and new trends in the market.
Various SEO companies emphasize the importance of a good blog section. According to a blog published by an SEO Company – SEtalks.com, if your website has an insightful blog or a resource center, it would engage your potential customers as they can learn about the product and the industry. This would build their trust in your business, and eventually, they will convert into your loyal customers.
Create a user-friendly navigation
A survey conducted by Clutch revealed that 94 percent of customers want a website to be easy to navigate.
From a conversion and SEO perspective, user-friendliness of your site navigation is very important.
In the case of SEO, Google and other search engines don’t have human resources to check all the websites on the internet. And, as per Internet Live Stats, there are over 200 million active websites.
So, what do search engines do? They use bots that crawl your website and extract the information required for effective ranking.
These programmed bots cannot understand difficult and complex navigation and website structure. In such cases, they abandon your website, thereby affecting your rank.
Just like this, visitors will also abandon your website if they find it confusing.
Therefore, to increase conversion, you must make your site’s navigation easy-to-understand and user-friendly. When designing it, take a customer’s perspective into account. See what elements will best smoothen out the purchasing process.
Create a user-friendly navigation
A survey conducted by Clutch revealed that 94 percent of customers want a website to be easy to navigate.
From a conversion and SEO perspective, user-friendliness of your site navigation is very important.
In the case of SEO, Google and other search engines don’t have human resources to check all the websites on the internet. And, as per Internet Live Stats, there are over 200 million active websites.
So, what do search engines do? They use bots that crawl your website and extract the information required for effective ranking.
These programmed bots cannot understand difficult and complex navigation and website structure. In such cases, they abandon your website, thereby affecting your rank.
Just like this, visitors will also abandon your website if they find it confusing.
Therefore, to increase conversion, you must make your site’s navigation easy-to-understand and user-friendly. When designing it, take a customer’s perspective into account. See what elements will best smoothen out the purchasing process.
For instance, make sure that the checkout tab is present at all times, in a distinct color, and a different symbol. Your web pages should feature only the required categories, and they should be well-organized.
Use visual elements
Did you know, as per Oberlo, people spend 88 percent more time on a website that has videos than ones that don’t?
For better conversion, keeping your visitors on your website for a considerable amount of time is the first step. It is because the more a given person interacts with a brand, the higher is the chance that they will remember it later on when they have a purchase intent.
According to Forbes, a normal visit duration is over two minutes, while anything between thirty seconds and two minutes is laudable as well.
Why do visual elements keep visitors interested?
Firstly, visual elements make it easier for a person to consume information. Rather than reading verbose content, many prefer skimming through a visual infographic or a quick video.
Another attractive visual element is having your homepage banner change with scroll automatically. For instance, Zest, a Chrome Extension, does so to show how its product is used. This creative way of representing information helps in keeping people interested.
Make sure to optimize all such video content by compressing their size and naming them properly. In this way, the page loading speed remains low while the relevancy of the site improves, thus, boosting your SERP.
Boost website speed and load time
As per Backlinko, website pages that load quickly have a better ranking than pages that don’t. Well, pages that load quickly also see better conversion rates and lower abandonment rates than websites that don’t.
A website’s loading time can be easily reduced by making structural changes to the site. These changes include compressing images size, optimizing video content, etc.
Considering how impatient the masses are nowadays, improving your website speed allows you to keep customers and visitors on your website for a long time. Not to mention that when shopping online, people prefer to shop on websites that are fast and complete the transaction in as little time as possible.
So, regardless of how you see it, quick load time is very important to improve your website’s search engine rankings.
Ending Remarks: Have the right goal
Whether you are optimizing your site for conversions or for higher search engine rankings, having the right goal will make the process easy for you. And the goal should always be to facilitate your target audience. Once you decide to do so, you will automatically use the right strategies.
Are there any other tips that you think can help? Let us know!
AUTHOR BIO
Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to latest trends in marketing, technology, ecommerce, and the like.
