The coronavirus Pandemic completely shook the globe in 2020, and every individual and business has been affected. Governments from every nation are working very hard to keep people safe, and economies struggle to remain stable. Small businesses across the globe have been financially challenged, and they are now being forced to adapt to innovative forms of selling their products/services. As businesses navigate through the Pandemic even in 2021 and wait for it to end, there are many ways via which they can strategize their companies to make the most out of the current situation.
The following are some really helpful tips to guide your eCommerce business when it comes to boosting sales in the Pandemic era-
- You should re-evaluate what you sell
It is no secret that with the outbreak of the coronavirus Pandemic, everything has changed daily. As the owner of an eCommerce business, this is one thing that you must accept. However, you cannot ignore this truth when it comes to your customers as well.
There are some products that you sell that are irrelevant to their specific needs. For example, today, some products are very important than ever, like face masks, face shields, disinfectant sprays, hand sanitizers, and more.
You must ask yourself the following questions to determine what your eCommerce business should be selling now and after the pandemic-
- What are the products you are selling now that are no longer relevant to your customers anymore- During the COVID-19 Pandemic, you might have been selling products that are not relevant to your customers any longer; for instance, you may have been selling accessories for travel or live events.
Today, travel and live events are restricted and limited because of the Pandemic so that you will see a large dip in sales. To adapt to the current situation and not suffer lost sales, you can remove these items from the eCommerce site or uniquely alter them so that they can be used at home.
- What are the products you can sell that are more relevant to the customer’s today- Here, you need to deeply think about the Pandemic and understand how your customers’ needs have changed?
As mentioned above, several eCommerce stores have felt the need to sell more cleansing and medical supplies to their customers. It is difficult for you to ignore the incredible boom of selling these products in Pandemic times.
To sustain your business’s profits, you should add these products to the store’s inventory, as it makes sense for most businesses online today. First, however, check what your core products are. For example, if you sell books and stationery products, it will not make sense to sell hand sanitizers to your customers.
However, you can get creative and sell face masks with quotes or pictures of books. They are versatile and can be used as a fashion accessory, especially for young adults who frequently order books from your store. Moreover, selling face masks is a good way for you to meet the present demands of the customer and meet the demands of your business brand.
- Where can you move the products you sell physically to online venues? Now, you sell products physically. It is now time for you to create an eCommerce store online. Esteemed experts from a credible company in database management and administration, remotedba recommends you to contact a good web development and design company to create a store that caters to the needs of your business and customers during the Pandemic era.
In this way, your business will survive, and your customers are safe as they do not have to risk their health to buy products from you.
- Readjust your services to cater to the needs of your customers better- Customer service is now important than ever before, so to improve your customer service to the targeted audience, keep in mind the following-
- Extend your hours for customer support and service
- Deploy more channels for customer service like live chat, email, phone, social media, etc
- Create extra resources for self-support like how to do tutorials, knowledge centers, etc.
- Be transparent and honest about the expected wait and your service delivery times.
- Customer communication
You need to communicate with your customers in these challenging times. You should optimize your business messaging channels, even on social media, to inform customers about the changes to your business. This should include the following-
- Will all the products you offer will still be available?
- Is the business not delivering to any region or nation for the time being?
- Will the production face any delays?
- What is the expected delivery time for the product?
- How are your keeping your staff and customers safe?
- What are the services that you are likely to return when the effects of the Pandemic tone down?
Ensure that you open up dialogues with your customers and always respond to their feedback which is valuable during these testing times.
3. Plan ahead
You must be in tune with the market trends and developments now. This will help you to plan and sustain in the market. Focus on the following key factors for your business-
- Brand response to the Pandemic
- Disrupted supply chain and operations
- Trade and tax issues due to national lockdowns
- Remote staff productivity as well as collaboration
- Postponed campaigns and projects
- Emergency funding and grants for debt relief
You need to devise customized strategies for your business after monitoring how your country responds to the COVID-19 Pandemic. If needed, seek help from business and database management and administration consultants.
Therefore, when it comes to the survival of your eCommerce business in the coronavirus pandemic, keep the above three tips in mind. Unfortunately, it is too early to say when the Pandemic will end; however, with vigilance and the right strategies, you will be able to go with the flow and survive the winds of the current Pandemic with success!
Walter Moore is a writer and notable management and digital marketing expert at RemoteDBA. He is an experienced digital marketer who has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance