It is inevitable for businesses to get on the top of local SEO, especially if their products or services cater to the needs of the local customers. There is an ever-increasing number of mobile searches. Google is also offering search results with the local results as the priority. So, how do you ensure that you rank online in your own local area?
Here are some proven tips that will increase your chances in doing so. Check out with your organic SEO services provider to know how if they are including the following strategies in their local marketing campaigns.
Claim The Online Profile :
Search engines have millions of businesses around the globe in their database. In order to claim your profile, you will have to log in to Google Places, Yahoo Local, and Bing Local. The verification method is quite simple and you will just need to verify the address that is done through postcard or a phone call.
Make use of high-quality images :
The local site services need images of your business in order to give their users the best search experience. So, upload your own high quality picture. While, you might not require hiring the services of a professional photographer, you will need to ensure that the pictures will be elegant and present your business in the best possible manner.
Control the information :
The local listing services of all the search engines depends on the information about your business that is on the web. The crawlers of the search engines will search for reviews, images, and more information about your company.
One thing that goes into the disadvantage is that there could be some irrelevant or wrong information about your business that could be crawled by the search engines and presented to the users. As a business or a marketer, you will need to frequently check the mentions about your business on the web and ask the source to fix any irrelevant or wrong information on their website.
Reviews are vital :
Reviews have a very significant role in your local SEO initiatives. The best practice is to ask the customers to fill a review at all places including the e-mail communications, invoices, contact form and also thank-you pages among other places. When you have reviews for your business on the web, you become a trustworthy brand in the eyes of your prospects.
Think like the customer :
In order to attain higher rankings, you will need to find out the key phrases that your prospects use while searching for information that relate to your business, products, or services.
Most of the businesses make the mistake of target the keywords that have high traffic but are not targeted. This also comes at the cost of laser-focused keywords with lower traffic. You need to think like your customer.
If you have multiple locations, create multiple landing pages :
If there are multiple locations where your business is running, you will need to create multiple landing pages on your business website for each of this location. The local listing website do not want a business with different location to refer to the single page on the multiple location of the company website.
So, you will need to create a separate page for every location with all the information about the specific location that you are targeting.
2016 is predicted to be the mixed bag of various online marketing components, and local SEO is going to be one vital element in defining the success of a business in its local area. The best practice is to know the user behavior and adapt to the various enhancement in technology to ensure that you are visible at the right place at the right time.
Author Bio :Daniel Clark is a blogger and works with Clickmatix, a social media marketing agency helping clients achieve their business goals through the help of the best organic SEO services.