Many will argue that building a beautiful website populated with useful and informative content are the easy parts of establishing your online presence. The challenge is to find a way to rank highly on Google.
Yoast SEO helps you solve that problem by ensuring that your website adheres to the “highest technical SEO standards.”
Partnering a WordPress website with Yoast SEO helps improve several aspects. These include the layout of the content, the way the titles of certain pages and posts are presented, and even the organization of the website.
Sharing links that will garner clicks on social media is also easier if you use Yoast SEO. Plus, Yoast SEO will let authors know how readable the posts they’re writing actually are.
WordPress, on its own, is already a solid platform for publishing SEO-friendly content. But its SEO-friendly aspects are emphasized even further by the Yoast SEO plug-in.