5 Reasons to Hire an SEO Consultant in Toronto
With the start of the new year, we strongly suggest that you add hiring an SEO consultant in Toronto to your business plan for this year. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two important facets of marketing that cannot be ignored. Any business that wants to remain top of its game must invest in online marketing strategies or risk being left behind.
More and more businesses are beginning to realize the need for a professional SEO expert. As a marketing and SEO company, we have noticed that business marketing budgets have been consistently increasing since 2011 and 2017 promises to be no different. Optimizing websites for search engines is one of the areas in which savvy businesses have begun investing because they appreciate the benefits of online marketing.
No matter how good your content or graphics are, if your customers cannot find you, it is all useless. SEO ensures that when your potential customers search for a product or service they require, your company or business’ name appears in search results thus leading to more sales and conversions for you.
Let’s look at the top 5 reasons you should be hiring an SEO consultant in Toronto.
Leave it to the Professionals
Sometimes, small businesses choose to hire interns or fresh graduate to handle the SEO for their websites. They believe this will help them save money since these inexperienced people can just learn SEO on the job. How hard can SEO be anyway?
SEO consultants, whether in Toronto or anywhere in the world, spend countless hours honing their skills. Search engines are constantly changing the way their algorithms work, what factors get websites ranked on the first page of search and what actions could lead to websites getting blacklisted. Professional SEO consultants spend hours each day in perfecting their craft and keeping updated on changes in current best practices. They know what methods and strategies are best suited to your business plans and objectives and are better equipped at handling your budget.
Higher Return on Investment
While an amateur SEO consultant might cost less, they will cost your business much more in the long run. Seasoned SEO consultants in Toronto know the ins and outs of search engine marketing and optimization. They know what technical issue might be hurting your website in search rankings, what keywords would be best suited to your business plan and can make small tweaks that make a world of difference to how your website works.
When you invest in a skilled SEO consultant as opposed to an amateur, your return in that investment is visible in the increased conversions and sales that your website brings.
Effective SEO mandates the use of various software and tools for different purposes. If your business decides to do the SEO yourself, you would be spending more money on buying all the necessary software for keyword research, analytics, etc. On the other hand, when you hire an SEO consultant in Toronto, their toolbelt already contains all the important tools that will be needed. You are not only hiring an SEO consultant but also their skill, their knowledge of useful tools and their expertise in using multiple resources to achieve the best results. A professional not only brings you better results but also helps you save money that might otherwise be wasted on resources that would take you years to master.
Save Time and Get Some Peace of Mind
As a business, you know that time is an important commodity. Search engines optimization is a time-consuming task that requires consistent learning, un-learning and re-learning tactics and strategies. Let the expert handle the SEO while you can focus on serving your customers.
Do it the Right Way
Search engines like Google and Bing are constantly changing their algorithms which means you need to keep abreast of all these changes. Updates like “Panda” and “Penguin” have cost many businesses heavily because they were using ineffective and sneaky ways of ranking in search engine results. Sometimes, unprofessional SEO agencies advise clients to use unethical tactics, known as Black Hat SEO, for quick results.
Even if you never meant to employ black hat tactics, a small mistake by an amateur SEO consultant could get your website marked for spam ending in disastrous results for your business.
Hiring a professional SEO consultant in Toronto brings you the skill and expertise of someone who knows what they are doing and loves doing it!